Fort Lauderdale, FL — August 23, 2025 — Ice-A-Palooza, South
Florida’s fastest-growing wellness event series, is saddling up for its next
big adventure: The Wild Wellness Rodeo. This alcohol-free, high-energy
experience takes place at Tru by Hilton Fort Lauderdale (315 NW 1st
Ave) from 9 AM to 12 PM, transforming the city into a rodeo-inspired
arena of grit, fitness, and community connection.
Each month, Ice-A-Palooza reinvents wellness with bold themes.
August’s edition channels the untamed spirit of the rodeo, combining cold plunge competitions, HYROX fitness challenges,
live DJ sets, and immersive wellness activations into one unforgettable morning party.
“We’ve proven wellness can be just as thrilling as nightlife — without the hangover,” said Patrick McEnaney, founder of
Ice-A-Palooza and My Tribe Productions. “The Wild Wellness Rodeo is about bringing that same high energy, but with a
playful, rodeo twist. It’s all about testing your grit, having fun, and building community.”
Event Highlights
• Cold Plunge Rodeo: Brave the ice tubs in head-to-head challenges.
• HYROX Workouts: High-intensity fitness circuits inspired by rodeo endurance.
• Live DJ Sets: Nonstop music fueling the rodeo energy.
• Wellness Vendors: Local partners bringing products, recovery tools, and surprises.
• Alcohol-Free Experience: Refreshing NA drinks that match the rodeo spirit.
MEDIA ACCESS & COVERAGE OPPORTUNITIES
Members of the press and influencer community can request:
• Post-event photo and video assets
• Interview opportunities with founder Patrick McEnaney
• Media credentials for The Wild Wellness Rodeo and upcoming IAP events
• Collaboration opportunities for content and partnerships
About Ice-A-Palooza
Ice-A-Palooza (IAP) is a fast-growing wellness event series designed to fuse cold exposure
therapy, functional fitness, music, and community. Founded by Patrick McEnaney, IAP
creates intentional spaces where play, performance, and connection thrive — without the
influence of alcohol. Hosted monthly in South Florida, IAP continues to innovate at the
intersection of health, lifestyle, and culture.
Tickets & Info: Spaces are limited. Registration now open at www.ice-a-palooza.com.
Instagram: @iceapalooza
Website: www.ice-a-palooza.com
