Website Visitor Identification and Email Marketing Policy
This Website Visitor Identification and Email Marketing Policy explains how The Wellington Edit (“we,” “us,” or “our”) may use website visitor identification technology to collect and use information associated with visitors to this website.
Information We Collect
When you visit our website, we and our service providers may automatically collect information about your visit. This may include:
- IP address
- Browser and device information
- Referring website or advertising source
- Pages viewed and actions taken on the website
- Dates and times of visits
- Advertising and online identifiers
- General geographic information
- Contact information associated with a visitor, such as an email address
Website Visitor Identification
We use a third-party website visitor identification service to help identify contact information associated with certain website visitors.
This service may use website activity, online identifiers, and information supplied by third-party data sources to identify contact information, such as an email address. Not every website visitor can or will be identified.
How We Use This Information
We may use information collected through our website and visitor identification services to:
- Understand how visitors use our website
- Measure website and advertising performance
- Identify potential customers or interested visitors
- Create and maintain marketing lists
- Personalize marketing communications
- Send information about our products, services, events, promotions, or other business updates
- Prevent fraud, misuse, or security incidents
- Comply with applicable legal requirements
Email Marketing Platforms
When contact information is identified, our visitor identification provider may transfer it to an email marketing platform used by our company.
Our visitor identification provider assists with identifying visitors and transferring contact information. It does not directly send marketing emails under this program.
Promotional emails are sent by us through a third-party email marketing provider. That provider may store and process contact information and manage email delivery, campaign reporting, subscriber preferences, and unsubscribe requests on our behalf.
How We Share Information
We may disclose information collected through our website to service providers that assist us with:
- Website visitor identification
- Email marketing and contact-list management
- Website hosting and operation
- Analytics and performance measurement
- Advertising attribution
- Data security and fraud prevention
- Customer relationship management
These providers may process information on our behalf for the purposes described in this policy.
We may also disclose information when required by law, in response to valid legal proceedings, to protect our rights or the safety of others, or as part of a merger, acquisition, financing, reorganization, or sale of business assets.
We do not sell personal information in exchange for money.
Email Choices
You may unsubscribe from promotional emails at any time by selecting the unsubscribe link included in each marketing message.
After you unsubscribe, we may retain limited information on a suppression list to ensure that your email address is not added back to our active marketing lists.
Unsubscribing from promotional emails will not prevent us from sending non-promotional communications relating to an existing transaction, account, reservation, appointment, purchase, service request, or other ongoing business relationship.
Privacy Rights
Depending on the state in which you live, applicable law may provide certain rights concerning your personal information. These may include the right to:
- Request access to personal information we maintain about you
- Request information about how we collect, use, or disclose personal information
- Request correction of inaccurate personal information
- Request deletion of certain personal information
- Obtain a portable copy of certain personal information
- Opt out of certain uses or disclosures of personal information
- Opt out of certain targeted advertising or profiling activities
- Appeal the denial of a privacy request
- Exercise your privacy rights without receiving discriminatory treatment
You may submit a privacy request through our website’s Contact page.
We may need to verify your identity before completing a request. If someone submits a request on your behalf, we may also need to verify that person’s authority to act for you.
Certain information may be retained when permitted or required by law, including information needed to honor an unsubscribe request, maintain security, prevent fraud, resolve disputes, or comply with legal obligations.
Data Retention
We retain collected information only for as long as reasonably necessary to fulfill the purposes described in this policy, including maintaining marketing records, honoring opt-out requests, resolving disputes, enforcing agreements, preventing fraud, and meeting legal obligations.
Suppression records may be retained for a longer period to ensure that unsubscribe requests continue to be honored.
Data Security
We and our service providers use reasonable administrative, technical, and organizational safeguards designed to protect personal information.
However, no website, electronic transmission, or storage system can be guaranteed to be completely secure.
Children’s Privacy
Our website and marketing services are not directed toward children under 13. We do not knowingly use visitor identification technology to identify or collect contact information from children under 13.
If you believe a child has provided personal information through our website, please notify us through our Contact page so that we can review and delete the information when appropriate.
Changes to This Policy
We may update this policy periodically to reflect changes in our practices, technology, services, or legal obligations.
The updated version will be posted on this website. Changes become effective when the revised policy is posted unless otherwise stated.
Contact Us
If you have questions about this policy, our privacy practices, or personal information associated with you, please contact us through our website’s Contact page.
