My journey in the Entertainment, Event and Talent Management Industry spans over 30 years. It’s been a remarkable journey meeting incredible mentors, colleagues and artists along the way. These experiences help shape my approach into any event I create for my clients. But things have changed…
From past experiences, entertainment was treated as an item on a checklist; Venue, catering, decor and entertainment.
Guests want more. They want experiences. Events that can educate, engage and create experiences.
Creating a seamless story and vibe with touchpoints, interactive live art, popup surprises, immersive decor and projections, guests will leave your event guests feeling something. And if we did our job right, your guests will always remember how your event made them feel.
The arts are my passion that drive and influence my approach to writing and producing events for clients across the country. From National Tours, SuperBowls, Signature Festivals, Concerts and 
Special events, the focus has always been; how can we interact with our audiences and engage them throughout the event?
But guests have changed. The industry has changed.
Clients are surrounded every day by content. Music is available instantly. Videos are endless. Artificial intelligence can create images, presentations, music and digital experiences in seconds.
So simply putting entertainment in a room is no longer enough.
Guests want to feel something.
I believe this is one of the most important changes happening in our industry today. We are moving from an era of providing entertainment to an era of creating experiences.
There is a significant difference.
Entertainment says, “Watch this.”
An experience says, “Come with us.”
Imagine arriving at an event and immediately encountering performers who are part of the 
environment. A musician moves through the crowd. A living statue unexpectedly comes to life. A dancer leads guests toward another experience. A live artist transforms a blank canvas throughout the evening, while images projected on the walls create the immersive experiences.
Suddenly, the guest isn’t simply attending the event. The guest is inside it. Participants in an inviting immersive experience.
At SOR entertainment, one of the questions I increasingly think about is not, “What act should we put onstage?” It is: “How do we want people to feel?” What’s the vibe?
Excited? Curious? Inspired? Connected? Surprised?
Once you answer that question, entertainment decisions become much more meaningful.
Technology will certainly be part of this new era. Projection, artificial intelligence, interactive media, lighting and immersive environments give us extraordinary creative possibilities. But technology alone isn’t the experience. People are.
A performer looking directly at a guest creates a connection. A room dancing together creates a connection. Two strangers laughing because something unexpected just happened creates a connection.
Those moments cannot be completely programmed. And that is precisely what makes them valuable.
The most successful events of the future won’t necessarily be the events with the biggest budgets, largest stages or most technology. They will be the events that make people forget about their phones for a few minutes because something more interesting is happening directly in front of them.
That is where I believe our industry is headed.
We aren’t witnessing the death of entertainment. We’re witnessing the death of boring entertainment.
And that is a very exciting opportunity.
